WHO WE ARE

Brad Nelms, the highly respected producer behind BSN Rodeo Co., has been producing bull riding and rodeos in the Southeastern United States for over 20 years. Before he began producing, his time riding in the PBR was cut short by a wakeboarding accident. Brad now runs BSN Productions with his wife Chelsey, and his growing bunch of boys: Wilder (5), Hesston (3), and Hazer (1).

BSN Productions showcases some of the top bull riders in the country, plus well-known entertainers and stock contractors. Every great producer has a hand in all aspects of a successful event, and Brad Nelms has done exactly that with Rodeo in the Valley.

BSN RODEO CO.

BSN events are home to two-time PBR world grand champion J.B. Mauney, the Longest Ride stunt double and Virginia native Billy Robinson, and PBR entertainer Matt Merritt, just to name a few. What makes BSN Rodeo Co. so unique is its 12-bucking chute Priefert setup, which is the largest next to the Pendleton Roundup and Cheyenne Frontier Days.

Last year, BSN Rodeo Co. partnered with Anderson Auctioneers to name this series “Rodeo in the Valley.” It takes place on Mike Anderson’s 300-acre farm within the beautiful southwestern Virginia hills of Bristol. Each event has top notch professionalism, giving you the full rodeo experience in a show as entertaining as a national spectacle.